Chrome DevTools for Technical SEO
Christiane Kunisch from ONE Beyond Search presented at SEOkomm 2025 on using Chrome DevTools as a primary SEO tool. The core argument: forget "View Source" — the DOM is the only truth, especially with JavaScript-heavy frameworks manipulating the page after server response. The Network tab doubles as an "AI sniffing" tool, letting you reverse-engineer how AI search features and ChatGPT fire requests and fan out queries behind the scenes. The Coverage tab exposes unused CSS and JavaScript — dead code that hurts performance and, by extension, rankings.
As someone who lives in the browser console, this resonated. Most marketers reach for expensive SaaS tools when the browser already ships the most powerful debugging suite for free. The mention of ChromeDev MCPs — Model Context Protocols connecting LLMs to dev environments — points at where agentic SEO workflows are heading next.