Agents, Not Prompts
David Konitzny's talk at OMX 2025 made one thing clear: stuffing a 2000-word prompt into ChatGPT and expecting a finished SEO article is a dead end. The real move is breaking work into specialized agents — one fetches keywords, another clusters them, a third writes the outline. Modular, testable, maintainable. He also pushed MCP (Model Context Protocol) as the standardized interface layer that lets agents talk to external tools like DataForSEO without custom glue code. The core argument: define your playbook first, automate second. Scaling without a process just scales the chaos.
This maps directly to what we build at KLIXPERT.io — the content pipeline behind this site runs on the same principle. Small agents with clear responsibilities beat a single monolithic prompt every time. The engineering discipline is identical whether you're shipping software or shipping content at scale.